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Results: 6
Studying Service SME Adoption of Mobile Marketing Technology (MMT) via Technology-Organization-Environment Framework
While the acceptance and use of mobile marketing technology (MMT) is playing a significant roles in Small and Medium Enterprises (SMEs), few studies have explored how an appropriate framework for understanding the underlying...
Published by: IGI Global
Empirical Evidence of Organizational Strategy and the Performance of Faith-Based Organizations
Effective implementation of organisational strategy is considered a major tool for facilitating firm performance and global competitiveness. However, most academic discussions and debates in existing literature have limited the...
Published by: IGI Global
Weighted Multiple Linear Regression Model for Mobile Location Estimation in GSM Network
The numbers of crimes and accidents, among other challenging issues, requiring a mobile application with localization capabilities are on the increase. Yet there is under-utilization of location information provided by mobile...
Published by: IGI Global
End Users' Initial Perceptions of mHealth in Nigeria
Mobile health (mHealth) is perceived as a “silver bullet” solution to many of the existing healthcare delivery issues in developing regions. However, the design, development, piloting, implementation, and maintenance activities...
Published by: IGI Global
How Service Quality effects on Guest Satisfaction in Boutique Hotels
Following the aftermath of the civil war, the Sri Lankan tourism industry begins to surge and enters its golden era. However, due to the Easter Sunday attack in 2019 and the COVID-19 global pandemic, Sri Lankan tourism is...
Published by: Singh Publication
The Impact of Age and Income in Using Mobile Banking Apps
The banking business relates with their customers during the weekly business days, but only a few pay close attention to the importance of demography variables especially in the area of technology use. This study intends to...
Published by: IGI Global